Analisa promosi penjualan tiket pada Tour Travel menggunakan social media dan influencer

Abstract

The purpose of the research is expected to provide valuable guidance for travel tour companies in designing more effective promotional strategies and maximizing the use of social media and influencers. This research utilizes a qualitative approach in its methodology. Qualitative research methodology includes a set of techniques and procedures used to collect, analyze, and interpret data in the context of qualitative research studies. This approach focuses on collecting deep, detailed, and rich data through non-numerical methods such as interviews, observations, and focus groups (Mahoney, 2010). Qualitative research methodology is flexible and versatile, allowing researchers to investigate complex social phenomena. In the context of this study, the qualitative approach involves a variety of methods for collecting, analyzing, and interpreting data, which prove to be very beneficial in understanding the experiences, perspectives, and meanings of participants in research studies. At this stage, data collection is carried out through a literature survey. From some of the findings of the existing literature, the promotion of ticket sales in tour and travel companies really exists and plays a real role. Nevertheless, the relationship between these variables and is influenced by various internal and external factors in the business environment. Certain studies have identified a positive correlation between these two, whereas others have not found a significant correlation. Likewise, some studies report positive associations. Other factors, such as good corporate governance and company size, can also moderate the relationship between these variables.