Merpati Nusantara Airlines and the Challenges of Operating Again in the Deregulation of the Indonesian Aviation Industry

Basneldi Basneldi, Budi Safari

Abstract


The research method with a qualitative descriptive approach through understanding some opinions of flight leaders, several other sources. The results of this study are an overview of all the results presented by some of the sources above, and the results of this study indicate that there is a need for strategic management, creating revenue from other sources. Airlines must maintain cash flow because it is related to sustainability. large, the growth of the middle class of passengers has increased the most, focusing on strategic routes that have not dealt directly with airlines that run the low cost carrier model, Low cost Carriers help create a surge in passengers so the government must arrange airlines that use the low cost carrier privilege, the Government must continue to build airport infrastructure. It is necessary to evaluate the business of airlines in Indonesia and, it is necessary to prepare human resources who understand the crisis and turn around strategies of Airlines. Merpati Nusantara Airlines is a state-owned enterprise formed in 1962 as an inter-island bridge in Indonesia, February 1, 2014 stopped operating due to financial problems, and high competition due to low entry barriers and market liberalization as a result of globalization. Dealing directly with airlines that run the low cost carrier model, Low cost Carriers help create a surge in passengers so the government must arrange airlines that use the privilege of low cost carriers, the Government must continue to build airport infrastructure, need an evaluation of the airlines business in Indonesia and, it requires preparation of human resources who understand will be a crisis and Turn around strategy from Airlines.

Keywords


Merpati Nusantara Airlines, airlines business, deregulation goverment

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DOI: https://doi.org/10.52186/aviasi.v16i1.21

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