STRATEGI MANAJEMEN PELAYANAN PRIMA TOUR DAN TRAVEL HAJI DAN UMRAH PASCA PANDEMI COVID-19

Muzayyanah Yuliasih

Abstract


Umrah is a form of worship for Muslims, and worship activities take place in the holy places of Mecca and Medina. This condition is used by Umrah travel entrepreneurs who are competing to serve Indonesian Muslims. The situation of hajj and umrah travel companies in Indonesia to date is very concerning. In many cases, sales of tour packages and hajj and umrah trips have decreased. As a result, the Hajj and Umrah travel agencies are confused because the company's operational activities are limited and normal operations are no longer possible. Indonesia itself is entering a new normal era. The purpose of this study was to find out how the management strategy of excellent service for hajj and umrah tours and travel after the covid-19 pandemic. This research is a qualitative research, this study includes various sources, including direct sources, documents, and papers related to the service management strategy for prime tours and travel for hajj and umrah after the covid-19 pandemic. Excellent service is inseparable from Hajj and Umrah service activities, namely, good management by friendly and helpful staff, proper accommodation for Hajj and Umrah pilgrims, health and halal consumption, convenient transportation and excellent health. This new way of adapting to new practices creates synergies among the directors, employees, collaborators and partners of the company itself, as well as safeguarding the company in the face of the current pandemic.

Keywords


Excellent Service Management, Tour and Travel, Hajj and Umrah, New Normal Era, Covid-19

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References


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DOI: https://doi.org/10.52186/aviasi.v19i1.91

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